In an international organization, the managers' primary concern is to decide on the global business strategy, which is the trade-off between the local responsiveness and global integration. Global integration is considered the degree to which the company can use similar products and methods in other countries. However, the local responsiveness is referred to as the degree to which the companies must do the products' customization and the procedures for meeting conditions in the other countries. Two dimensions result in four basic global business strategies: standardization, export, multi-domestic, and transnational. Through the contents of the Business assignment help, the students can know more about business.
This strategy is utilized when an organization
treats the whole world as one market with a minute meaningful variation. One
assumption points to the fact that one product can meet the needs of people
everywhere. Several business-to-business organizations can use a
standardization strategy. The equipment or information technologies and machine
tools are universal, and they need little customization for the local
conditions. For instance, the Mexico-based cement and building materials
organization, CEMEX, expanded globally by using a standardization strategy.
Thus by centralizing several common activities, the standardization strategy produces
efficiencies such as gaining scale economies in manufacturing, product design,
simplifying the supply chain and even reducing the marketing costs. The
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Export Strategy
Whenever an organization is primarily focused
on its domestic operations, then an export strategy is used. Global expansion
is not the company's intention, but it exports some products for taking
advantage of international opportunities. For the international market, it does
not customize its products. The company is not interested in either creating an
integrated global strategy or responding to other countries' unique conditions.
Transnational Strategy
It is a combination of the multidomestic
strategy and standardization strategy. This strategy is used in case a company
faces significant cost pressure from international organizational competitors.
However, it must also offer specific products that meet the needs of the local
customers. It is quite challenging to maintain a transnational strategy
because, in this strategy, the company must acquire the economies of scale
through the standardization strategy, but it should also be flexible enough to
respond to the local conditions. If we take the instance of the Ford Motor
Company, then it can be found that they have adopted the transnational
strategy. The Ford Company produces "world car" that consists of
several platform common elements that would accommodate a range of add-ons.
Thus, in that way, Ford is benefitted from the standardization of costly
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Multi-Domestic Strategy
In each country concerned with the specific
conditions, the multi-domestic strategy is customized. To customize its
manufacturing methods, the Lincoln Electric should have used a multi-domestic
strategy to the conditions in each country where the company had built
factories. The organizations benefit from a multi-domestic strategy because the
country managers understand the custom, local laws, and tastes and decide how
to meet them best.
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